As many of us shift gears post-Labour Day (and some of us scrape the dust off our writing practice), I’m reminded of something that happened at the start of a summer, which also meant the start of a busy tourist season.
It was a dirty rotten marketing trick, I suppose, and one of the oldest in the book: say something extreme to get the attention of your audience. It was a workshop for a small group of makers, most of them just starting out. It was a piece of advice that came from experience.
Run your business like your life depends on it.